Like all of us, living in quarantine was…. well, all what you made it. Some fell into the Netflix series trap, others fell into the baking trap. Myself, I fell into the crafting trap. I always knew there was a creative spark in my brain, but felt like I could never use that muscle to it’s fullest capacity. I studied Marketing in school, because it was the “smart” decision. For most of my time after college, I felt regret because I had the option to pursue more of a creative career in college, but decided to play it safe. I’m telling you now, never play it safe. Whatever career you decide on, you will find a way to make it work (as long as you’re driven enough & there isn’t another global pandemic). Don’t be like me. NO RAGRATS.
And then COVID HIT. Little did I know, this was the beginning of something great. There was so much time and little places to be. I finally felt like I had the time to CRAFT for the heck of it! I didn’t mind being in quarantine, because it meant I could use my spare time to do something I enjoyed, and that was to create.
I started out by making macramé plant hangers and then quickly realized that I could grow into more complicated items. It wasn’t as hard as it looked… so I started thinking, why aren’t more people turning this into a business? Well, that fleeting moment ended quickly once I did one search of “macramé” on Etsy and that sent my idea through orbit and crashing back down to Earth.
I don’t want to make this post a little pity party on my journey, I just want to bring everyone back to reality if they’re thinking of pursuing a career in crafting. Lots of time, money, supplies, energy, etc etc etc. Luckily, there are some tips & tricks you can do to shine within the crowd. There is a lot of competition out there so the threshold for error is minuscule. There are three things I learned along the way, I hope they can be useful to you.
Ride the bandwagon…. until it’s time to hop-off
The market is saturated enough with everyone and their mother trying to make a career out of crafting. So why not get some inspiration from others who are making it big! Whatever your craft is, you can search and find the most popular items within your field. From there, you can tweak and make it your own. This way, you know that product is in demand… now all you have to do is use your creativity to make it different.
In my situation, I came to learn that the macrame rainbows were in high demand. I struggled for awhile on ideas on how to make them different than the others. I’ve always been one for hodgepodge, so I thought it would be cool to add some flare to the rainbows and make them more of a “theme”. I also wanted to implement the texture element and add items that related to the theme. No matter what you’re making, there’s always someway to make your product a little more unique than the neighbors.
Practice until your fingers bleed (not actually)
Practice make perfect” yada yada yada – – – but it’s true. I tried to rush into macrame making because of the sheer excitement. I spent every night making a new piece and researching different products I could make. For awhile it was great, but then life started to pick back up again and things kind of got pushed to the back burner. Take your time, do it right. In the end, you’ll be more proud of your product and less time will have happened having to do it over again.
Do your research
Whatever craft you’re doing, make sure to find the cream of the crop items from other peoples account. I know you want to find your own unique product, but this is something that